Lesson Five: Active Outreach


Active Outreach

Once you have your contact list as complete as possible, it is time to begin active outreach. Remember, you are tasked with shaking hands and building relationships out in the community. Our end game is to get as many companies as possible stoked on Budtender training. At the very least, we want them to be our friends and sign up for our newsletter. 

The good news is that by now, all of the research is behind you, and you are ready to do the fun part. You can start by contacting any businesses you know personally. Feel free to use any of the templates in your Copy Me folder, or craft an email of your own. The goal is to let them know that we are going to be hosting a FREE budtender event in the area and we want to invite them to get SSC-Safe certified. 

There are two ways you can go about this: You can reach out online, or you can reach out in person.


To Reach out Online

If the area has already been canvased by an SSC Ambassador it saves you a lot of work. All you have to do is send the following outreach email:

Hello (____)

Just wanted to drop you a line to let you know that Sativa Science Club, will be swinging back through your neighborhood for a FREE budtender training. This is your opportunity to become an SSC Safe Retail member!

>Check it out<

All the best,

(Title), Sativa Science Club


In Person Outreach


If we have not established a presence in the mediate area, we will need to head out in person. Here are the steps to success for an awesome outreach campaign:

  • Select a date

Face to face interaction is critical. Plot out a map for yourself and try to visit as many businesses as possible over the span of one or two days. To give yourself plenty of time to promote your visit, schedule this date at least two weeks in advance.  

  • Email Mary

Make sure you put a copy of your Outreach Zone Spreadsheet into our group folder.

Once we add this to out Master Outreach Spreadsheet in your employee color, we will customize  following email and send it to every business on your list:

Hello (____)

My name is (____) and I am an outreach ambassador at Sativa Science Club, a local cannabis education initiative. You can learn more about who we are and what we are up to in our media kit below.

We really enjoy your brand and would love the extend an open opportunity to collaborate. In fact, I will be coming to your neighborhood with a FREE Budtender Training. I will be swinging by the area on (date) If you would like to connect to learn more about who we are and what we do.

In the meantime, we hope that you and your team will enjoy our downloadable dispensary field guide. Feel free to pass it on as a gift to your clients!


(Title), Sativa Science Club
  • Social media invites

After the above email has gone out, we will post an event invite on our official social media account. In this invitation, we will let folks know that you will be in the area handing out information and getting to know people.

  • Make your visit an event

This is where your winning personality will come in to play. We never want our visits to feel like a sales call. Instead, we do everything in our power to make this engagement creative and fun.


If you want to go above and beyond, you can always plan to do.....


The Advocacy Adventure Challenge

The Advocacy Adventure Challenge was designed to make our outreach attempts feel more like a scavenger hunt. Getting out into the world like this provides ample opportunity to engage in some viral cross-promotion. Advocates are asked to print out the challenge list below and attempt to accomplish as many of these items as possible while they are out and about for the day. 



We will check in with you periodically to share your progress on social media. The goal here is to be a little silly, show some personality,  and make this feel like an exciting event. We want retail shops to be stoked that we are coming to visit their neighborhood. We are like the ice cream men of Cannabis Education and cross-promo. 


The Media Kit

Before you set off on your voyage, be sure to touch base with Mary to pick up your media kits. These are small packets including the following materials:

  • Our University brochure
  • Our sponsorship brochure
  • Your business card
  • A formal invitation to SSC-Safe signed by Mary  
  • SSC Stickers
  • Our budtender field guide

These are unexpected gifts that we like to leave behind. Be sure to put them directly into the hands of a manager or business owner whenever possible.