Lesson Four: Outreach Zone Spreadsheet

 
 

Your Outreach Spreadsheet 

Once you have determined the ideal retail environment, and you have an idea of the senior communities in the area, you can initiate outreach. Feel free to craft your own email or use the template below: 

Hey there (____),

As an industry leader, you understand the need for accurate and accessible Cannabis education for all. You also understand that there are a few demographics who may need a little more support than others.

Sativa Science Club, is actively trying to reach out to senior citizens in your area to teach them about the benefits of Cannabis medicine. In the past, we have had great success teaming up with a dispensary to host a short Q&A before guiding our guests in groups of 5 through the product selecting and purchasing process.

That’s why I’m writing to you!

We’ve been doing a bit of market research in your area and we’ve discovered that you are surrounded by a very active senior community. We would love to pop-up at (____) for a Senior Care event. If this seems like an activity of interest, I’ve provided an informative kit for your review below. I’d love to arrange a call to discuss this further if you are interested. You can reach me directly by phone at (____) or by email at (____).

I look forward to hearing from you soon. Thank you in advance for your generosity and support!

Sincerely,

(Name)
(Title), Sativa Science Club

Upon Approval

Once you receive approval from a retail location, it is time to shift focus to sponsorship. To start, ask the location if they are ok with you contacting the brands they carry to see if they would like to collaborate. If they approve, create a list of the brands on the shelf and look them up on the Oregon Cannabis Business Database.

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Copy paste these businesses into your sponsorship outreach template. When you have compiled all of the data, make sure that we have not recently asked any of these brands for sponsorship by examining the Master Outreach document before you begin outreach. 

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When you are satisfied, hop on google and try to determine the contact information for these businesses. If possible, reach the manager or owner  directly with the following message:

Hello (____),


As you may have seen in our recent newsletter, our upcoming senior care day will take place on (date) at (location). These pop-up events are designed to support the needs of senior citizens in the area while getting us out and active in the community sharing bite-sized pieces of cannabis education. We are currently looking to align with a few farms and extract companies who can offer senior discounts over the counter or in-kind donations of merch and prizes.

Sativa Science Club is an education initiative by, and for, the community. We can’t do what we do without the help of people/companies like you/yours.

Would you consider sponsoring our upcoming event? Not only will you receive a long list of amazing perks, but your contribution will help us offer 100% free, fun, and engaging activities designed specifically to create an educated and informed community.

Check out our sponsorship kit for details

Sincerely,

(Name)
(Title), Sativa Science Club

P.S. Enjoy FREE access to our latest webinar: A budtenders guide to senior care

We will always provide our senior day sponsorship packet along with our media kit in the signiture. 

 

 

 

 

the local senior community. Now is the time to create your senior outreach spreadsheet. 

This is fairly self explanatory but it will require a little bit of extra research. Be sure to follow the steps below:

  1. Copy paste the appropriate entries over from topretirements.com.
  2. Look for senior homes in the outreach area zipcodes.
  3. Hop onto google if needed and locate their contact information.
  4. Record this information on your spreadsheet.
  5. Try to find the manager or event coordinators direct contact info.
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Submit your list

You can now make a copy of this document and put it into our group folder. From here, two things will happen:

  1. Our Social Media Manager will like and follow these businesses from our official business accounts.
  2. It will be added to our mailchimp email list and we will send a formal invitation.
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