👋🍃So today is day three of the find your niche challenge, and we're talking all about your client avatar. If you've been following along, we've already identified the top three things you have to offer and who you can provide with the most value. ✋If you're just joining us today, I encourage you to go back and finish the challenges in our last two posts because we're getting into the nitty-gritty.
Creating a client avatar is a way to help you hash out all of the finer details of your dream following in 3D. It's kind of like creating a character in a video game or story🧘. Your client avatar is the fictional poster child that exemplifies the type of person you want to reach.
For example, while I write content geared towards cannabis entrepreneurs, I have way more to offer people who want to start a heart-centered online service than I do people who want to start an accounting firm or open an extraction facility.
My client avatar is a creative, goal-oriented leader between the ages of 25 and 50. They are new to the cannabis industry, but they are longtime lovers of the herb, and they have a particular interest in helping other people achieve their dreams. They are very likely working in the healthcare field already as a coach, yoga instructor, herbalist, acupuncturist, nutritionist, or educator. They have an open heart, an open mind, and a fiery inquisitive personality. Today's image is precisely the kind of person I imagine learning and growing at SSC.
Now it's your turn. I would LOVE to hear all about your client avatar in the comments. Leave no stone unturned and give me all the juicy details. Talk about this imaginary person like they are your best friend who you have known for years. How old are they? Where do they live? What movies do they watch? What books do they read? What podcasts do they download? Who are they now, and who do they aspire to be? Build a relationship with this character and make a commitment to serve them with your content and with your winning personality. I can't wait to meet our imaginary community!🌿✨🌿
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